Lead Generation7 min read

How to Turn Your Website Visitors into Leads with BOKBOK

Most visitors leave your website without doing anything. With the right AI chatbot flows, you can greet them, help them, and capture their contact details4/7while you focus on running your business.

B

BOKBOK

Published on BOKBOK

Why Most Website Visitors Don't Convert

You spend money and time to bring people to your websiteads, content, social media, referrals. But most of them leave without filling a form, booking a call, or buying anything. It's not always because they're not interestedit's usually because they don't know what to do next or they don't get help at the right moment.

Common reasons visitors don't become leads:

  • They have questions but don't want to send an email or wait for a reply
  • The contact form is hidden, long, or intimidating
  • They're browsing on mobile and don't want to type a lot
  • They're interested but not ready to talk to a human yet
  • They don't clearly see the next step they should take

How AI Chatbots Turn Traffic into Leads

An AI chatbot, powered by BOKBOK, acts like a smart, always-available salesperson on your website. Instead of waiting for visitors to find a form, the chatbot starts the conversation, understands what they need, and then gently asks for contact details at the right time.

👋 Proactive Greeting

The chatbot can appear after a few seconds with a friendly, relevant message based on the page the visitor is viewing.

❓ Real-Time Q&A

It answers questions instantly using your website content, PDFs, FAQs, and documentation.

📥 Lead Capture

Once the visitor is engaged, the bot asks for email, phone, or WhatsApp to send more details or a personalized offer.

⚡ Automation

Leads can be pushed to your CRM, email tool, or WhatsApp flows automatically, so you never lose them.

A Simple 4-Step Framework to Capture Leads with Your Chatbot

You don't need a complicated funnel to turn visitors into leads. Start with this simple, proven framework and adapt it to your business.

1. Start with a clear, benefit-driven greeting

Your chatbot's first message should answer the silent question in every visitor's mind: "What can you do for me?" Avoid generic greetings like "Hi, how can I help?" Instead, be specific and relevant to the page.

Example for a service business:

"Hi! I'm your AI assistant. In 30 seconds, I can help you find the best plan for your business and calculate how much time you'll save each month. Want to see?"

2. Ask 2–3 qualifying questions

Before asking for contact details, use the chatbot to understand who the visitor is and what they need. This makes your follow-up much more powerful.

  • "What type of business do you run?"
  • "How are you currently handling customer messages?"
  • "What's the biggest challenge you're facing right now?"

3. Offer something valuable in exchange for their details

People don't share their email or phone just because you ask. Use the chatbot to make a specific promise and deliver value immediately.

For example:

  • A personalized report ("Get a quick estimate of how many hours you can save per month")
  • A checklist or PDF ("I can send you a 7-step checklist to automate your customer replies")
  • A demo or consultation ("Want me to book a free 15-minute walkthrough for you?")

4. Capture and confirm the lead

Once the visitor says "yes" to your offer, the chatbot should ask for the minimum details you need: usually name + email or name + WhatsApp number.

"Great, I'll prepare this for you. What's your name?"

"And what's the best email address (or WhatsApp number) to send it to?"

3 Proven Chatbot Flows You Can Copy

Flow 1: "Plan Recommendation" for SaaS

Perfect for software or subscription tools where visitors compare plans.

  • Greet and ask what they're trying to achieve ("support", "sales", "automation").
  • Ask about their business size (solo, small team, agency, etc.).
  • Recommend the best plan based on their answers.
  • Offer to send a summary + pricing breakdown to their email or WhatsApp and capture their details.

Flow 2: "Book a Call" for services

Ideal for consultants, agencies, and service providers.

  • Ask what type of help they're looking for.
  • Collect a short description of their problem or goal.
  • Offer a free call or audit.
  • Capture name, email, and preferred time, then send details to your email/CRM.

Flow 3: "Discount or Offer" for e-commerce

Great for stores where visitors compare products but don't buy on the first visit.

  • Ask what they're shopping for or which product they're viewing.
  • Answer any questions about shipping, sizing, or returns.
  • Offer a small discount or free shipping code.
  • Send the code to their email or WhatsApp and capture their details.

How to Connect BOKBOK to Your Website in a Few Steps

With BOKBOK, you don't need to be a developer to start capturing leads from your website. The process is straightforward:

  1. Create or select a chatbot: Use your existing chatbot in BOKBOK or create a new one based on your website, FAQs, or documents.
  2. Define your lead fields: Decide what you want to collect (name, email, phone, company, etc.) and configure the questions in your flows.
  3. Install the widget: Copy and paste the chat widget script into your website (or ask your developer to do it once).
  4. Test the full experience: Visit your site as a "new visitor" and go through the conversation to make sure it feels natural.
  5. Connect follow-up tools: Send new leads to your email marketing, CRM, or WhatsApp automation so no one falls through the cracks.
  6. Set up the order/lead system with our team: If you want BOKBOK to push leads into your specific order or lead-collection system, reach out to our support team. They can help you connect your account so every lead the chatbot collects is stored where your team already works.

What Kind of Results Can You Expect?

Every website is different, but when you add a well-designed chatbot to a site that already gets traffic, it's common to see a noticeable jump in captured leads.

Example scenario:

  • 3,000 visitors per month to your website
  • Before chatbot: 1–2% fill your form = 30–60 leads
  • After chatbot: 3–5% interact and share contact = 90–150 leads
  • Result: 2–3x more leads without increasing your traffic

Start Turning Visitors into Leads Today

You're already doing the hard work of bringing people to your website. Adding an AI chatbot with a simple lead capture flow is one of the fastest ways to get more value from the traffic you already have.

With BOKBOK, you can launch a lead-generating chatbot in a single afternoon and start collecting qualified leads automatically24/7, on autopilot. The sooner you set it up, the sooner every visitor has a clear next step instead of quietly leaving your site.

Back to Blog